Why Size Matters on Social Media
Uploading the wrong image dimensions leads to automatic cropping, blurry scaling, or large unnecessary file sizes. Getting the right size the first time ensures your images look perfect everywhere they're displayed.
Instagram Sizes (2026)
- Square post: 1080 × 1080 px (ratio 1:1)
- Portrait post: 1080 × 1350 px (ratio 4:5)
- Landscape post: 1080 × 566 px (ratio 1.91:1)
- Stories / Reels: 1080 × 1920 px (ratio 9:16)
Facebook Sizes
- Cover photo: 820 × 312 px
- Profile photo: 170 × 170 px (displayed as circle)
- Feed post (landscape): 1200 × 630 px
LinkedIn Sizes
- Profile photo: 400 × 400 px
- Banner: 1584 × 396 px
- Post image: 1200 × 627 px
Quick Tip: Shoot in 4:3 or Square
If you're unsure of your final platform, shooting or preparing your images in a 4:3 (1200 × 900 px) or 1:1 (1080 × 1080 px) format gives you the most flexibility to crop for any platform without losing important content.
